ALLEGRAN LIMITED - ONLINE DATING

Allegran Limited was co-founded by Adrian Tear, Antony Sellen and Ryley Best with investment from Christopher Roper.

The company's first web site was a daily 'Win £1M' lottery, LoopyLotto.com which still operates today (now under different ownership).

Taking the LoopyLotto email list as the initial marketing source a new, free, online dating site was built for the UK market - Loopylove.com.

LoopyLove web site

From small beginnings at its launch on Valentine's Day 2003 the site grew rapidly, gaining over one million users and - as it grew - spawning a series of complimentary sites Pocado, GirlsDateForFree, DatingForParents, DreamsDiscovered and QuickFlirt.

The multiple site strategy allowed Allegran to move users from one property to another either to increase their chances of meeting a partner or to reactivate the user if they had tired of a particular site. It also allowed a much increased marketing spend across the estate of sites.

The dating business grew phenomenally quickly reaching a turnover of around £14 million per annum and serving ca. 25% of the UK dating market. Allegran Limited was sold in March 2006 to Daily Mail General Trust. Adrian and his colleagues exited September 2007.